I first saw this video by Michael Welsch a couple of weeks ago and was impressed but didn’t think it particularly blogworthy. Then Seth Godin placed it in the proper context.
Publish or perish indeed. Now that the publishing part is free and without friction, and now that a professor can boil down complex topics to vivid videos, why aren’t tens of thousands of professors scrambling to do this?
Welsch’s video has gone totally viral…how many more folks now grok Web 2.0 because of it? Isn’t that one of your jobs as an academic?
You likely have the technology on your computer right now that would allow you to tell a compelling story about your research and at the same time expand and hone your personal brand. If you had to do such a video as a class assignment, what would be the topic?
Always the trendsetter among myrmecologists in the use of new media, here’s a short video by the artiste, Jack Longino (let it load in the background).